Wednesday, February 9, 2011

First entry: Sickness sucks, Muffins rule

Hello 372 class,

John and Tony reporting from Carrier Library.  Our entrepreneurial venture is under way, albeit with a few bumps.  Our good buddy David is sick with the flu, and J was incapacitated all weekend from a cold.  However, we are moving forward with a firm resolve and optimism.  On to our idea!

David came up with an interesting idea recently that we have been kicking around: caffeinated food.  It might sound sketchy, but it smells like money $$$.  This concept incorporates combining baked goods with a product called Blast Caffeine.  From their website:

"Blast Caffeine is pharmaceutical-grade caffeine powder with no fillers, sugar, water, useless herbs or vitamins, artificial colors or flavoring, or dangerous chemicals. This is the same quality used by hospitals and doctors for treating premature babies suffering from an inability to breathe."

Another testimonial:

"Blast Caffeine is extracted using hot water, an inefficient, expensive process, but one that does not poison you or the planet.  Blast Caffeine averages better than 99.98% pure and users have reported a “smoother” energy curve with no headaches, no crash, and no effects that may be caused by impurities.  There is no reason for you to eat more junk than you need to."
Apparently the caffeine molecule is highly stable and can withstand high temperatures, meaning we can incorporate Blast Caffeine into baked goods.  We plan to create energy muffins that provide the nourishment of breakfast with a much-needed jolt of caffeine.  There are a variety of potential issues with this project; we're still in the think-tank process of compiling this list.  Regardless, we are excited to get the ball rolling on our muffins.

Link to their site: http://www.blastcaffeine.com/pages/what-is-blast-caffeine


A brief intro to who we are:

-John Armstrong, 21 years old, management major.  Not a numbers guy...I tend to see the big picture of an idea.  Will strive to ensure that creativity and group collaboration remain prevalent within our ent'l process. 

-Tony Spadaccia, 22 years old, management & political science double-major.  I have worked in a variety of different environments over the last few years, including internships with Northrop Grumman and the Federal Reserve Bank of Richmond.  I will seek to use the knowledge I have gained to help our group in helping to make the transition from idea to sucessful venture.

-David Barron.  We don't really know anything about David...he's mysterious.


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